Iconic Brands.

When you have uncovered, probably, the most natural water on Earth, you feel responsible, by nature, and you connect to the essential. 'It is time for a change in the nature of bottled water. Water is a source of life. It is also a source of health'. A disruptive positioning based on strong commitments, for the latest and brightest newcomer in the spring water universe in France.

Nutricia is built on Science and its mission, by essence, is connected to life. It is all about finding this subtle balance between rational and emotional, to build trust on credibility and foster emotional engagement. In a way, this is about re-defining Science. A global shift to consumer-focused strategies for the leader in Infant Nutrition.

The first zero-calorie flavored water targeted at the U.S. market. Mountain water, fruit and botanical extracts. Nothing less, nothing more. A unique opportunity for us to assist very early from concept-stage onwards.
We shouldn't have to choose between health and pleasure.

Heritage should never be viewed as a burden.
Where there is heritage, there is a story to tell. There are values to share.
A complete rejuvenation for the French canned food pioneer, with a brand-platform designed to turn a heritage brand into an icon across all segments of ready-to-eat meals.

Established brands in their native markets are offered huge opportunities abroad.
Opportunities to capitalise on their fundamentals or opportunities to reinvent themselves and tell a new story
Brands are alive. They are meant to grow.

At times, pioneers take the lead.
Leaders always will be challenged.

Founded in 1968, Giphar is the first-ever pharmacist cooperative group in France, still leading the pack 55 years later.
Something you achieve by listening to users, rethinking your brand and reshaping your market whenever a necessity.

In a B2B setting, branding might be seen as less critical.

Though, a strong and consistent brand helps convey a clear identity, keep your company top-of-mind throughout complex decision-making and long sales cycles. It also helps build and enhance your reputation.
We believe it is essential to own credibility and authority within the industry.

A major portfolio extension for Bonneval waters, with a sping water characterised by its extreme purity and ultra-low mineral content. A gift from nature, consciously preserved for the benefit of the very little ones and their family.

Dream big.
Through mindfulness, intentionality and generosity, we have the power to turn consumption into contribution.
Smart Good Things is an ongoing journey that invites us to be conscious of our choices, to engage and get connected. Ethical brands and discerning consumers now have a place to meet.