We transform visions into

Iconic Brands.

About
TRR Consulting

We are a strategic branding agency, based in Singapore, founded in 2019, by seasoned brand specialists, with an extensive experience as marketers and business accelerators in the food industry, in B2B services and in design.

Our scope is end-to-end brand development.

We help you identify strategic gaps, transform insights into business opportunities and deliver brand solutions.

TRR Consulting logo medium size

Great Brands
play on a deep tension.

Our role is to help you craft strategic brand solutions that resonate with your target audience, align with your identity and values, surpass or disrupt, to create growth.

Insights

As a Singapore-based agency, we have gained an extensive expertise in major Asian markets.
We leverage our knowledge to explore insights and tailor solutions that resonate with diverse cultures and consumer preferences.

We can help you navigate any market across Asia and identify the best spots for your brand to expand.

Brand platform

Your future brand platform is our key-deliverable.
It comes with an in-depth understanding of your consumers, strong and relevant insights, a brand purpose, a roadmap to stand out in your industry and unlock business growth.

Your brand platform also is a powerful instrument to get all stakeholders aligned, from headquarters to operations, and to secure a maximum engagement of all your people along your value chain.

Innovation

With innovation comes challenge.
You often come with new propositions, that require new skills and workflows, create an impact on existing users and are likely to transform your competitive landscape.
Innovation is crucial for growth and progress. And to innovate, it is crucial to navigate the set of challenges entailed.

Innovation is rooted in our collaborative mindset and process, in the way we operate and engage.
Our goal : contribute and help you build the capabilities to broadcast your brand vision through innovation.

Roll-out

You often invite us to follow-up and secure the effective translation of your strategic decisions into operations.

We accompany your teams along the implementation of your brand platform. We promote constructive dialog and collaboration with any relevant internal and external stakeholder, from marketing, sales or CRM to packaging, advertising and activation agencies.

We can help you deliver your brand promise at all touchpoints and make sure you reach full consistency.

A.I.

Together, we foster a cluture of trust.
Our contracts are governed by strict confidentiality clauses. They are designed to protect your market data, trade secrets and any proprietary or sensitive information.

We promote an ethical and responsible usage of A.I. and limit our A.I. usage to exploration purposes, external data mining and internal process improvement.

Market insights
Brand platform

Bonneval

When you have uncovered, probably, the most natural water on Earth, you feel responsible, by nature, and you connect to the essential. 'It is time for a change in the nature of bottled water. Water is a source of life. It is also a source of health'. A disruptive positioning based on strong commitments, for the latest and brightest newcomer in the spring water universe in France.

Project audit
Brand platform
Market opportunities

Nutricia

Nutricia is built on Science and its mission, by essence, is connected to life. It is all about finding this subtle balance between rational and emotional, to build trust on credibility and foster emotional engagement. In a way, this is about re-defining Science. A global shift to consumer-focused strategies for the leader in Infant Nutrition.

Market insights
Early concept
Naming
Brand platform

Josephine

The first zero-calorie flavored water targeted at the U.S. market. Mountain water, fruit and botanical extracts. Nothing less, nothing more. A unique opportunity for us to assist very early from concept-stage onwards.
We shouldn't have to choose between health and pleasure.

Market insights
Brand audit
Brand platform

William Saurin

Heritage should never be viewed as a burden.
Where there is heritage, there is a story to tell. There are values to share.
A complete rejuvenation for the French canned food pioneer, with a brand-platform designed to turn a heritage brand into an icon across all segments of ready-to-eat meals.

Market insights
FnB segment & Modern trade
Brand platform
Market opportunities

Labeyrie Fine Food

Established brands in their native markets are offered huge opportunities abroad.
Opportunities to capitalise on their fundamentals or opportunities to reinvent themselves and tell a new story.
Brands are alive. They are meant to grow.

Market insights
Brand Audit
Brand platform
Brand & service portfolio

Giphar

At times, pioneers take the lead.
Leaders always will be challenged.

Founded in 1968, Giphar is the first-ever pharmacist group in France, still leading the pack 55 years later.
Something you achieve by listening to users, rethinking your brand and reshaping your market whenever a necessity.

Insights
Brand platform
Logo
Brand visual kit

tekflo sensors

In a B2B setting, branding might be seen as less critical.

Though, a strong and consistent brand helps convey a clear identity, keep your company top-of-mind throughout complex decision-making and long sales cycles. It also helps build and enhance your reputation.
We believe it is essential to own credibility and authority within the industry.

Market insights
Early concept
Brand platform

RocheClaire

A major portfolio extension for Bonneval waters, with a spring water characterised by its extreme purity and ultra-low mineral content. A gift from nature, consciously preserved for the benefit of the very little ones and their family.

Early concept
Brand platform
Partnership programme

Smart Good Things

Dream big !
Through mindfulness, intentionality and generosity, we have the power to turn consumption into contribution.
Smart Good Things is an ongoing journey that invites us to be conscious of our choices, to engage and get connected. Ethical brands and discerning consumers now have a place to meet.

Our statements
Your testimonials.

Strategic branding means the best of both worlds.
It is highly rational. It is highly emotional.

I like to think we stand right at the intersection.

Nadege Paufique Founder/Director, TRR Consulting

The TRR founders helped us with our corporate branding and several product enhancements. We established strong fundamentals, through great team-work, in a complex industrial context, which requires extreme accuracy and relevance.